Pay Phone · Logo Directions

Five directions, one system: ink + coin gold. Each shows the light lockup, the dark lockup, and the iOS app icon. Picking a direction approves that logo only.

D1Coin Drop

The founding gesture of a pay phone: a coin going into a slot. Reads at every size, instantly says "insert money to talk."

PAY PHONE
PAY PHONE
iOS app icon
D2The Coin O

Wordmark-first: the name does the work and the O of PHONE is a slotted coin. Strong on a website header and in App Store search results.

PAYPHNE
PAYPHNE
iOS app icon · the coin alone is the icon
D3The Money Key

A keypad where the center key is a coin. The quietest, most fintech-clean direction: a phone where money is a first-class button.

PAY PHONE
PAY PHONE
iOS app icon
D4Ring Revenue

A call radiating outward, and the outermost ring is gold: every ring is revenue. The most "telecom" of the five.

PAY PHONE
PAY PHONE
iOS app icon
D5The Booth

The booth with its light on: when the light is green, the line is open. Pairs with in-product language ("her booth is open").

PAY PHONE
PAY PHONE
iOS app icon